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    Browsing by Subject "Diversification"
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        POSITIONING MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS, AS A STRATEGY FOR PRODUCT DIVERSIFICATION IN BEACH HOTELS OF MOMBASA COUNTY, KENYA 

        NZIOKA, ALICE (Machakos University, 2019-04)
        The study purposed to investigate Meetings, incentives, conventions and exhibitions, abbreviated “MICE” as an important element of tourism product innovation and diversification in Kenya. This paper had specific reference ...
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        Tourism Product Innovation: Positioning Meetings, Incentives, Conferences And Exhibitions, As A Strategy For Product Diversification In Beach Hotels of Mombasa County, Kenya 

        Nzioka, Alice (Machakos University Press, 2019-04)
        The study purposed to investigate Meetings, incentives, conventions and exhibitions, abbreviated “MICE” as an important element of tourism product innovation and diversification in Kenya. This paper had specific reference ...

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