Browsing by Subject "Diversification"
Now showing items 1-2 of 2
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POSITIONING MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS, AS A STRATEGY FOR PRODUCT DIVERSIFICATION IN BEACH HOTELS OF MOMBASA COUNTY, KENYA
(Machakos University, 2019-04)The study purposed to investigate Meetings, incentives, conventions and exhibitions, abbreviated “MICE” as an important element of tourism product innovation and diversification in Kenya. This paper had specific reference ... -
Tourism Product Innovation: Positioning Meetings, Incentives, Conferences And Exhibitions, As A Strategy For Product Diversification In Beach Hotels of Mombasa County, Kenya
(Machakos University Press, 2019-04)The study purposed to investigate Meetings, incentives, conventions and exhibitions, abbreviated “MICE” as an important element of tourism product innovation and diversification in Kenya. This paper had specific reference ...
