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A Concise Guide to Market Research
(Springer, 2019)
We’ve revised the third edition thoroughly. Some of the major changes compared
to the second edition are:
44The third edition comes in a new design template, which allowed us to
implement further pedagogical elements, ...
Market Research
(Springer, 2018)
In the digital economy, data have become a valuable commodity, much in the way that
oil is in the rest of the economy (Wedel and Kannan 2016). Data enable market
researchers to obtain valuable and novel insights. There ...