| dc.description.abstract | Business analytics is the science of posing and answering data questions related to
business. Business analytics has rapidly expanded in the last few years to include
tools drawn from statistics, data management, data visualization, and machine learning.
There is increasing emphasis on big data handling to assimilate the advances
made in data sciences. As is often the case with applied methodologies, business
analytics has to be soundly grounded in applications in various disciplines and
business verticals to be valuable. The bridge between the tools and the applications
are the modeling methods used by managers and researchers in disciplines such as
finance, marketing, and operations. This book provides coverage of all three aspects:
tools, modeling methods, and applications. | en_US |
