Strategic International Management
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Date
2015Author
Morschett, Dirk
Schramm-Klein, Hanna
Zentes, Joachim
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Show full item recordAbstract
In this third edition, all chapters have been updated, new chapters integrated,
all case studies revised and recent data were integrated. The concept, as
it is described below, remained unchanged.
Over the last few decades, international activities of companies have gained
dramatically in importance. Empirical evidence for this statement can be
found, for instance, in the rapid growth of world trade and in foreign direct
investment flows as well as in the high share of intra-company trade on total
world trade, indicating the relevance of cross-border value creation processes.
Courses on International Management have, thus, become an integral
part of most management studies at universities today and dedicated Masters
and MBA programmes on International Management have emerged in
recent years.
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