Browsing by Author "Okello, Julius Juma"
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Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables
Lagerkvist, Carl Johan; Hess, Sebastian; Ngigi, Marther W; Okello, Julius Juma (2011)Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We ...