Browsing by Subject "Switching behavior"
Now showing items 1-2 of 2
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A CRITICAL REVIEW OF LITERATURE ON PRODUCT DIFFERENTIATION STRATEGY AND BRAND LOYALTY
(Machakos University Press, 2021-06)The concept of product differentiation goes back to the early 20th century when there were hardly any models of differentiated products. Incremental differentiation of products and services is the main variable that helps ... -
A Review of Literature on Product Differentiation Strategy and Brand Loyalty
(Machakos University Press, 2022-04)The concept of product differentiation goes back to the early 20th century when there were hardly any models of differentiated products. Incremental differentiation of products and services is the main variable that helps ...
