Browsing Research and Publications by Author "Chepkwony, Joel"
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Effects of Multimedia Advertisement Features on Customer Satisfaction in Kenyan 5-Star Hotels
Kiprop, Carolyne; Rotich, Lucy; Chepkwony, Joel (elixirpublishers, 2017)The paper sought to assess the effects of multimedia advertisement features on customer satisfaction in 5-star hotels in Kenya. The study was conducted in Nairobi which is the capital city of Kenya between the month of ...