Browsing Machakos University Journal of Science and Technology by Author "Rajab, Fatuma Ali"
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Influence of Customer Relationship Management on Performance of Manufacturing Firms in Kenya
Rajab, Fatuma Ali; Ngugi, Patrick Karanja; Kiarie, David Mburu (Machakos University Press, 2022-04)The study sought to determine the influence of customer relationship management on performance of manufacturing firms in Kenya. This study employed descriptive research design. The targeted population of this study is ...