Browsing Conferences / Workshops / Seminars by Author "Iravo, Mike A."
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Strategic Marketing, a Technical Approach for Company Performance in The Telecommunications Industry in Rwanda
JOYCE, KIRABO; Namusonge, Gregory; Iravo, Mike A. (Machakos University Press, 2021-06)Marketing strategies are one of the most essential tools for business growth and competitive advantage in the telecommunications industry. It is a key strategic factor contributing to market leadership and under all ways, ...