Browsing School of Agricultural Sciences by Author "Mburu, J."
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Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi
Ngigi, M.W; Okello, J. J; Lagerkvist, C.; Karanja, N; Mburu, J. (2010-09)The improvement in income in developing countries has led to emergence of middle and high income consumers in urban centers. Improvement in income usually causes the shift to consumption of non-staples including leafy ... -
Urban Consumers’ Willingness to Pay for Quality of Leafy Vegetables along the Value Chain: The Case of Nairobi Kale Consumers, Kenya
Ngigi, M. W.; Okello, J. J.; Lagerkvist, C.L; Karanja, N. K.; Mburu, J. (2011-04)Improvement in income in developing countries has led to emergence of middle and high income consumers. In major urban centers there has been rapid expansion of the grocery sections selling variety of leafy vegetables in ...