Browsing School of Agricultural Sciences by Author "Ngigi, M. W."
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Determinants of Consumers’ Choice and Willingness to Pay for Biofortified Pearl Millet in Kenya
Ongudi, Silas O.; Ngigi, M. W.; Kimurto, P. K. (Taylor & Francis, 2018)Globally, micronutrient deficiency is a major health concern as more than two billion people suffer from iron deficiency, 1.75 billion are at risk of low zinc intake, while 127 million pre-school children suffer from ... -
Urban Consumers’ Willingness to Pay for Quality of Leafy Vegetables along the Value Chain: The Case of Nairobi Kale Consumers, Kenya
Ngigi, M. W.; Okello, J. J.; Lagerkvist, C.L; Karanja, N. K.; Mburu, J. (2011-04)Improvement in income in developing countries has led to emergence of middle and high income consumers. In major urban centers there has been rapid expansion of the grocery sections selling variety of leafy vegetables in ...