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Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi
(2010-09)The improvement in income in developing countries has led to emergence of middle and high income consumers in urban centers. Improvement in income usually causes the shift to consumption of non-staples including leafy ... -
Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables
(2011)Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We ... -
Urban Consumers’ Willingness to Pay for Quality of Leafy Vegetables along the Value Chain: The Case of Nairobi Kale Consumers, Kenya
(2011-04)Improvement in income in developing countries has led to emergence of middle and high income consumers. In major urban centers there has been rapid expansion of the grocery sections selling variety of leafy vegetables in ...
