Browsing School of Business & Economics by Author "Kalei, Anne"
Now showing items 1-9 of 9
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Digital Marketing Strategies and The Marketing Performance of Top 100 Small and Medium Enterprises (SMESs) in Kenya
Kalei, Anne (International Journal of Research in Management & Business Studies, 2020)The purpose of this study was to investigate digital marketing strategies and the marketing performance of Top 100 SMEs in Kenya. The objective of this study was to establish the effectiveness of digital marketing ... -
Effect of crisis communication plans on crisis aversion in selected Nairobi Securities Exchange Companies
Kalei, Anne (International Journal Of Advanced Research in Engineering & Management (IJAREM), 2020)This study aimed to establish the extent to which publicly listed companies in the Nairobi Securities Exchange (NSE)were adequately prepared for crisis situations by engaging in proactive crisis ... -
The Impact of Employee Benefits on The Employee Productivity at Kenya Tea Packers
Kibet, Gilbert; Kalei, Anne (International Journal of Management Studies and Social Science Research, 2020)The study sought to evaluate The Impact of Employee Benefits on The Employee Productivity at Kenya Tea Packers (KETEPA). The study analyzed past theories related to the topic under the theoretical review ... -
Impact of Kenyan New Labour Laws on Gender Disparities in Industrial Occupations in Kenyan Organizations and the Respective Trade Unions
Jamleck, Denis Muchangi; Kerre, Francis; Kalei, Anne; Irungu, Dancan Njagi (International Journal of Economics, Commerce and Management, 2015-07)While gender responsive laws and policies have been adapted and enacted, gender differences continue to persist in the various dimensions of industrial occupations both in Kenya and other parts of the world. The objective ... -
The Influence of Collaborating Strategy in Improving Employees’ Performance in Insurance Companies in Homa Bay County, Kenya
Kalei, Anne (East African Scholars Journal of Economics, Business and Management, 2018)Research in organizational conflict and its management has gained much currency in contemporary times. Accordingly, this study evaluates the influence of collaborating strategy in improving ... -
Influence of Reward Strategies on Employee Performance in Public University Campuses in Kericho County, Kenya
Cheruiyot, Benjamin Bett; Kalei, Anne (Human Resource Management Academic Research Society, 2020-06-08)The focus of this study was to investigate the influence of reward strategies on employee performance in public university campuses in Kericho County, Kenya. The study was motivated by concerns on employee ... -
Relationship Marketing and Customer Satisfaction at Safaricom: A Case of M-Pesa Services in Kajiado Central, Kenya
Kalei, Anne (The International Journal of Business and Management, 2021)This study sought to establish the effects of relationship marketing on customer satisfaction: a case of M-pesa Services in Kajiado Central, Kenya. The objective of the study was to determinant relationship ... -
Training Strategy and Employee’s Performance: Lessons from Kenya Power
Kalei, Anne; Jamleck, Denis Muchangi; Kasimu, Josephine Katunge; Lewa, Susan Katinda (International Journal of Science and Engineering, 2015)The study sought to examine the relationship between training strategy and employees’ performance at Kenya Power. The study was motivated by concerns on employee performance in the organization despite the consistent ... -
Work and Job Related Factors and Job Turnover in Private Universities in Kenya
Kalei, Anne; Wambugu, Hannah Wanjiku (International Journal of Social Science and Economic Research, 2018-11)Employee retention in training institutions has become challenging due to a multiplicity of factors. Most studies have has been concentrating on job related causes of labor turnover in government ...