Browsing School of Business & Economics by Author "Mutuku, Benedict"
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The Influence of Stakeholders’ Participation in Implementation of Projects in Informal Settlements in Kenya
Mando, Nuru; Mutuku, Benedict (European Journal of Business and Management, 2017)The purpose of this study was to determine the effects of stakeholders’ participation in implementation of projects in the informal settlements in Kenya. The basic question was to determine the effects of stakeholders’ ... -
Relationship Quality: The Role of Commitment on Customer Behavioural Intentions in Kenya's Banking Sector
Mutuku, Benedict; Omwenga, Jane; Iravo, Mike (European Journal of Business and Management, 2016)The purpose of this study was to examine the role of relational commitment on customer behavioural intentions in Kenya's banking sector. The basic research question examined was whether or not ... -
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector
Mutuku, Benedict; Iravo, Mike; Omwenga, Jane (Journal of Marketing and Consumer Research, 2016)Increasing competiveness among service firms fueled by globalization have made it increasingly imperative for service firms to place emphasis on relationship marketing activities that enhance long-term relationships ... -
Service quality gaps and their effects on organizational performance in the real estate industry in Kenya: A case of Myspace Properties
Mutuku, Benedict; Gichinga, Lucy (International Journal of Social Sciences and Entrepreneurship, 2013)Service quality gaps usually exist whenever a client goes to a real estate company for its services. This is because most of the time the real estate agents usually overpromise and they fail to deliver as per the promise ...