Browsing School of Business & Economics by Author "Njoroge, Reuben Kimani"
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Influence of Focus Strategy on Performance of Small and Microenterprises (SMES) in Machakos Town, Machakos County, Kenya
Njoroge, Reuben Kimani; Arasa, Robert; Nganu, Margaret (2022-03)The objective of this study was to establish the influence of focus strategy on performance of small and micro-enterprises (SMEs) in Machakos Town.The study employed a mixed research design where were both quantitative ... -
Influence of Hybrid Strategy on Small & Micro Enterprises (SMES) Performance: A Survey of Electronics Firms in Machakos Town, Machakos County, Kenya
Njoroge, Reuben Kimani; Arasa, Robert; Nganu, Margaret (2022-01)The purpose of this study was to investigate influence of hybrid strategy on the performance of Small & Micro Enterprises (SMEs). This study focused electronics firms in Machakos Town, Machakos County, Kenya. A mixed ...