Browsing Projects, Theses and Dissertations by Author "MUSYOKA, MARGARET NDUNGE"
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PORTER’S GENERIC COMPETITIVE STRATEGIES, ALLIANCE PARTNERSHIPS AND PERFORMANCE OF MOBILE TELEPHONE NETWORK SERVICE PROVIDERS IN KENYA
MUSYOKA, MARGARET NDUNGE (MksU Press, 2023-03)Past studies on the relationship between Porter’s generic strategies and firm performance in the presence of alliance partnerships continue being an unresolved predicament with most studies resulting to diverse outcome. ...