Browsing MKSU Masters Theses by Author "NJOROGE, REUBEN KIMANI"
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INFLUENCE OF COMPETITIVE STRATEGIES ON SMALL AND MICRO ENTERPRISES’ PERFORMANCE: SURVEY OF ELECTRONICS SHOPS IN MACHAKOS TOWN AND ENVIRONS
NJOROGE, REUBEN KIMANI (Machakos University Press, 2021-11)Small and Microenterprise (SME) is a vital economic sector in Kenyan since it employs about 85% of the total Kenyan workforce.Competitive strategies practiced by SMEs determine their growth and longtime survival.This study ...