Browsing MKSU Masters Theses by Author "WAMBUA, VALARIE K."
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CONSUMER SALES PROMOTIONS STRATEGIES AND BRAND LOYALTY: A SURVEY OF INTERNATIONAL FASTFOOD BRANDS IN NAIROBI, KENYA.
WAMBUA, VALARIE K. (MksU Press, 2023)The purpose of this research survey was to investigate the influence of consumer sales promotions strategies on brand loyalty of International Fast-Food brands in Nairobi, Kenya. Consumer sales promotions strategies ...