Browsing School of Business and Economics by Author "Iravo, Mike"
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Relationship Quality: The Role of Commitment on Customer Behavioural Intentions in Kenya's Banking Sector
Mutuku, Benedict; Omwenga, Jane; Iravo, Mike (European Journal of Business and Management, 2016)The purpose of this study was to examine the role of relational commitment on customer behavioural intentions in Kenya's banking sector. The basic research question examined was whether or not ... -
Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector
Mutuku, Benedict; Iravo, Mike; Omwenga, Jane (Journal of Marketing and Consumer Research, 2016)Increasing competiveness among service firms fueled by globalization have made it increasingly imperative for service firms to place emphasis on relationship marketing activities that enhance long-term relationships ...