Browsing School of Business and Economics by Author "Nganu, Margaret"
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Competitive Marketing Competencies of Dairy Cooperatives in Machakos County, Kenya
Nganu, Margaret; Gor, Kenneth (2018)The objective of the study was to explore the competitive marketing competencies of Dairy Cooperatives in Machakos County, Kenya. The competencies were explored with respect to customer perspective competencies, competitors’ ... -
Influence of Content of Entrepreneurship Training on Performance of Small and Micro Enterprises in the Information and Communication Technology Sector in Nairobi City County, Kenya
Nganu, Margaret; Hannah, Bula (European Journal of Business and Management, 2018)The objective of the study was to determine the influence of content of entrepreneurship training on performance of the Small and Micro Enterprises in the Information Communication Technology sector in Nairobi, ... -
Influence of Focus Strategy on Performance of Small and Microenterprises (SMES) in Machakos Town, Machakos County, Kenya
Njoroge, Reuben Kimani; Arasa, Robert; Nganu, Margaret (2022-03)The objective of this study was to establish the influence of focus strategy on performance of small and micro-enterprises (SMEs) in Machakos Town.The study employed a mixed research design where were both quantitative ... -
Influence of Hybrid Strategy on Small & Micro Enterprises (SMES) Performance: A Survey of Electronics Firms in Machakos Town, Machakos County, Kenya
Njoroge, Reuben Kimani; Arasa, Robert; Nganu, Margaret (2022-01)The purpose of this study was to investigate influence of hybrid strategy on the performance of Small & Micro Enterprises (SMEs). This study focused electronics firms in Machakos Town, Machakos County, Kenya. A mixed ... -
Influence of Training Needs Assessment on Performance of Small and Micro Enterprises in the Information and Communication Technology Sector in Nairobi City County, Kenya
Nganu, Margaret; Hannah, Bula (European Journal of Business and Management, 2018)The objective of this study was to establish the extent to which training needs assessment influence performance of small and micro enterprises in the Information Communication Technology in Kenya. The study was based ...