| dc.description.abstract | We conduct a study on consumers‟ satisfaction and acceptance of mobile parking service: EJIJIPAY, in Nairobi
City-Kenya. We begin by assessing consumers‟ satisfaction of EJIJIPAY since its launch. We perform factor and
cluster analysis on a sample data collected amongst mobile parking payment users in Nairobi. The analysis gave
evidence that EJIJIPAY provides advantages on reliability, cost savings and access. We then determine what
actions consumers are likely to take after using the service, determine usage habits and acceptance of the service.
Our results shows that the new mobile parking payment innovation has not only improved county returns but also
led to higher levels of consumers‟ satisfaction. We therefore conclude that EJIJIPAY service is an important parking
solution for Nairobi City. The service curbs corruption, maximizes parking revenues and is an efficient payment
system. We also survey trends of the mobile parking payment technologies in other cities and best implementation
strategies that will help enhance their usage. | en_US |
