Browsing 2nd International Conference by Subject "Innovations"

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POSITIONING MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS, AS A STRATEGY FOR PRODUCT DIVERSIFICATION IN BEACH HOTELS OF MOMBASA COUNTY, KENYA

NZIOKA, ALICE (Machakos University, 2019-04)

The study purposed to investigate Meetings, incentives, conventions and exhibitions, abbreviated “MICE” as an important element of tourism product innovation and diversification in Kenya. This paper had specific reference ...