Browsing 2nd International Conference by Subject "innovations"

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Tourism Product Innovation: Positioning Meetings, Incentives, Conferences And Exhibitions, As A Strategy For Product Diversification In Beach Hotels of Mombasa County, Kenya

Nzioka, Alice (Machakos University Press, 2019-04)

The study purposed to investigate Meetings, incentives, conventions and exhibitions, abbreviated “MICE” as an important element of tourism product innovation and diversification in Kenya. This paper had specific reference ...