| dc.description.abstract | The main objective of this study was to identify the effects
of competition on the profitability of cement
manufacturers in Kenya. This study adopted a survey
research design while, stratified random sampling was used.
Secondary and primary data collection methods specifically
questionnaires and interviews were utilized in this study while
both qualitative and quantitative research methods were also
used. The study drew the sample of the study from the five
cement companies operating in Nairobi Kenya. A response rate
of 90% was achieved. The researcher found out that competition
does impact on a company’s profitability either to some extent or
to a great extent. Therefore, the researcher concluded that that
for in terms of improving capacity of cement firms in Kenya in
terms of countering competition, cement manufacturers should
integrate innovation, quality service delivery, value chain
adoption, integration of state of the art equipment, good
financial management practices and constant re-evaluation in
regard to profitability. This should also be realigned with the
local realities in regard to Vision 2030, through establishing a
regulatory authority, modernization of equipment, strong
regional integration, proper infrastructure and regulation of the
cement industry such that monopoly does not interfere with the
industry.
Keywords – Competition, Innovation, Modernization,
Profitability and Value chain. | en_US |
