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dc.contributor.authorMalandi, Anne Bancy
dc.contributor.authorMaroko, Geoffrey Mokua
dc.date.accessioned2019-09-04T09:11:29Z
dc.date.available2019-09-04T09:11:29Z
dc.date.issued2018
dc.identifier.issn2322-5343
dc.identifier.urihttp://ir.mksu.ac.ke/handle/123456780/4778
dc.description.abstractScholarly mails apparently display stable conventional principles as an emerging genre. Thus, contributors should structure their electronic mails appropriately when writing for purposes of discussing professional topics. However, this requirement plunges many a scholar in dilemma as to how to go about this vital undertaking without written structural norms in electronic mail communication. This raises the question: what is the generic structure of the scholarly electronic mail? The aim of this paper therefore is to uncover the organizational structure of the scholarly electronic mail as an emerging genre of computer mediated discourse. A qualitative approach is adopted in the description of the generic structure. Through purposive and stratified sampling, twenty scholarly electronic mails were selected and closely studied based on the basic electronic schema model by Herring (1996) with a view to extracting the features of the genre. Findings revealed that the scholarly electronic mail has a generic structure which is signalled by typical linguistic elements. The paper recommends a genre-based approach to guiding upcoming scholars on how to construct a scholarly electronic mail that fulfils its communicative purposes.en_US
dc.language.isoen_USen_US
dc.publisherUniversity of Isfahanen_US
dc.subjectGeneric Structureen_US
dc.subjectVirtual Discourse Communityen_US
dc.subjectMacro Segmentsen_US
dc.subjectDiscussantsen_US
dc.subjectReactive Mailen_US
dc.subjectSchemaen_US
dc.titleA genre Analysis of the Scholarly Electronic Mail: Implications for Pedagogyen_US
dc.typeArticleen_US


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