Browsing School of Humanities by Author "Basil, Debra Z."
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Social Marketing in Action
Basil, Debra Z.; Diaz-Meneses, Gonzalo; Basil, Michael D. (Springer, 2019)This book was written for those interested in creating social change for the greater good. In this book, we provide a wide selection of social marketing cases from which we can learn and teach. The book is intended for ...