Browsing Conferences by Author "Rajab, Fatuma Ali"
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Influence of customer relationship management on performance of manufacturing firms in Kenya
Rajab, Fatuma Ali; Ngugi, Patrick Karanja; Kiarie, David Mburu (Machakos University Press, 2021-06)Purpose: The study sought to determine the influence of customer relationship management on performance of manufacturing firms in Kenya. Methodology: This study employed descriptive research design. The targeted population ...