| dc.description.abstract | The general purpose of this study was to investigate the role of innovative entrepreneurial training
programs on business growth among Subira Self-help group Nairobi. The innovative training
included use of smart mobile phones to conduct business and market products, use of social media
to reach customers and advertising of products by use of mobile phone technology. The study used
a descriptive research design approach. The study sample was all the 48 members of the Self-help
business group. A research questionnaire was used to collect the data. Descriptive statistics
techniques were used to analyze the quantitative data. The researcher conducted regression
analysis on the dependent variable aspect of business growth and the independent variable aspects
of innovative business training programs (use of social media). According to the ANOVA results,
the aspect of the independent variable was found not to be significant towards business growth
represented by p- value of 0.324. We therefore accept the null hypothesis and conclude that
business growth does not depend on innovative social media training.The study found that a unit
increase in social media training programs led to an increase in business growth penetration by a
factor of 0.146 but is weak.The study concluded that various types of business training programs
were responsible for the business growth. The study therefore recommends that there is need for
the members of the group to adopt and equip themselves with modern use of phone technology and
applications that can grow businesses but still adopt other factors of business growth in the market.
They should also be ready to be trained by field officers and colleagues on those programs that
enhance business growth; since such programs portray positive impact towards business growth.
Keywords: Business growth, Innovation, Mobile phone technology, Training program, Social
media, Self-help group. | en_US |
