Browsing School of Hospitality and Tourism Management by Author "Rotich, Lucy"
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Effect of Involvement Culture on Performance of Selected 5-Star Chain Affiliated-Hotels in Kenya
Rotich, Lucy; Kiprop, Caroline (elixirpublishers, 2017)The paper sought to establish the effect of involvement culture on performance of selected 5-star Chain affiliated hotels in Kenya. The study employed descriptive research design. The study was undertaken in Nairobi ... -
Effects of Multimedia Advertisement Features on Customer Satisfaction in Kenyan 5-Star Hotels
Kiprop, Carolyne; Rotich, Lucy; Chepkwony, Joel (elixirpublishers, 2017)The paper sought to assess the effects of multimedia advertisement features on customer satisfaction in 5-star hotels in Kenya. The study was conducted in Nairobi which is the capital city of Kenya between the month of ...