Browsing 3rd International Conference by Title
Now showing items 58-69 of 69
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Smallholders’ choice of avocado marketing channels in Murang’a County, Kenya
(Machakos University Press, 2021-06)However, smallholder avocado farmers have not benefited from this expansion in demand. This is attributed to use of non-performing marketing channels that does not link them to the high value markets. The purpose of this ... -
Smallholders’ choice of avocado marketing channels in Murang’a County, Kenya
(Machakos University Press, 2021-06)Avocado fruit continues to experience increased demand at both the local and export markets. However, smallholder avocado farmers have not benefited from this expansion in demand. This is attributed to use of non-performing ... -
Strategic Marketing, a Technical Approach for Company Performance in The Telecommunications Industry in Rwanda
(Machakos University Press, 2021-06)Marketing strategies are one of the most essential tools for business growth and competitive advantage in the telecommunications industry. It is a key strategic factor contributing to market leadership and under all ways, ... -
Strategies To Overcome The Damages Caused By Covid-19 In The Hotel Industry
(Machakos University Press, 2021-06)The year 2019 saw the emergence and spread of the coronavirus disease or covid-19 pandemic. The pandemic has moreover led to service interference, low customer demand, loss of traditional markets, reduced revenue, job ... -
Supply Chain Leagility and Performance of Humanitarian Aid Organizations in Kenya: An Effective, Efficient and Quick Way to Response to Disasters.
(Machakos University Press, 2021-06)In today’s volatile and uncertain humanitarian environment, adopting a purely lean or agile supply chain is not effective. Humanitarian organizations are struggling to obtain the highest possible performance from their ... -
Sustainable Animal Feeding Production System: A Case Study for a Stand-Alone Animal Feed-Mixer for Rural Subsistence Pastoral Farmers during Covid-19 Pandemic
(Machakos University Press, 2021-06)Animal compound and supplement feed play a significant part in rural subsistence pastoral farming. During these challenging times presented by the advent of covid-19 pandemic, small farmers were left with no choice but to ... -
Towards a Virtual Environment for Sharing Curriculum and Research Collaboration among Universities in Kenya during COVID-19 Pandemic
(Machakos University Press, 2021-06)Universities in Kenya need to be aware of the impact of curriculum and course sharing in order to become world-class academic institutions and to help one another during this period of COVID-19 pandemic. This research ... -
Transactional Leadership And Organizational Performance Of Private Universities In Kenya
(Machakos University Press, 2021-06)Private universities are undergoing through tough times due to reduced number of students, financial crisis, poor academic programs and general management crisis. The manner in which the vice chancellors dispense with their ... -
Transgressing Maxims of Politeness: Effects of Combative Language Used during Covid-19 Televised Updates in Kenya
(Machakos University Press, 2021-06)Anchored on critical discourse analysis theory, this paper interrogates language used by Health Cabinet Secretary, Mutahi Kagwe and President Uhuru Kenyatta during the televised Covid-19 updates. It examines how the ... -
Understanding Pursuing as an Entrepreneurial Competence and the Relationship with Performance of Value-system Actors in Kenya’s Leather Industry
(Machakos University Press, 2021-06)Entrepreneurship and associated behavioural competencies continue to be important but insufficiently studied phenomena, especially in African factor-based industries such as leather, and from an ecosystem perspective. ... -
Universal Design For Learning: Promoting Inclusive Education In An Empathic Manner
(Machakos University Press, 2021-06)Access to quality education is deemed a basic human right around the world. To this end, universal primary education is available in many countries around the world. To bolster countries’ efforts in their quest to support ... -
Use of Animation in Simplifying the Learning of Abstract Concepts of History and Government in Secondary Schools in Kenya
(Machakos University Press, 2021-06)Students’ diverse learning abilities render the need to develop various learning materials for effective learning. Existing literature has shown the increasing use of real-life and documentary videos and teaching aids to ...