Browsing School of Business by Title
Now showing items 6-25 of 43
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Corporate Social Responsibility
(Springer, 2013)We are now in an era where being socially responsible is what is expected of all organizations regardless of where such organizations are based and what they do. Being socially responsible must start from the very top ... -
Customer Relationship Management
(Springer, 2018)Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from ... -
Database Marketing
(Springer, 2008)The confluence of more powerful information technology,advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of ... -
Digital Business Models
(Springer, 2019)The Internet economy is essentially characterized by its considerable dynamic and speed of change. The rapid digitalization of numerous areas of life has resulted in a shift towards today’s Information Society. Therefore, ... -
Econometrics
(Springer, 2011)This book is intended for a first year graduate course in econometrics. I tried to strike a balance between a rigorous approach that proves theorems, and a completely empirical approach where no theorems are proved. Some ... -
Economics as Applied Ethics
(Springer, 2017)This is a substantially revised version of the first edition. Some of the chapters have been largely rewritten, notably the chapters on ‘happiness’, the valuation of life and the problem of equality. In addition, Chapter ... -
Electronic Commerce
(Springer, 2015)There has been a severe recession in the world economy in recent years, yet electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, Alibaba Group and Amazon.com ... -
Electronic Commerce 2018
(Springer, 2018)Electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, LinkedIn, Uber, Alibaba Group, and Amazon.com setting new levels of performance every year. Electronic ... -
Energy Economics
(Springer, 2017)Access to energy resources, energy supply security, high and increasing prices of energy, lack of competition, slow market entry of renewables, insufficient investment in energy efficiency, and sluggish progress in ... -
Enterprise Risk Management Models
(Springer, 2017)Enterprise risk management has always been important. However, the events of the twenty-first century have made it even more critical. Nature has caused massive disruption, such as the tsunami that hit Fukushima in March ... -
Essentials of Business Analytics
(Springer, 2019)Business analytics is the science of posing and answering data questions related to business. Business analytics has rapidly expanded in the last few years to include tools drawn from statistics, data management, data ... -
Excel Data Analysis
(Springer, 2019)Why Does the World Need—Excel Data Analysis, Modeling, and Simulation? When spreadsheets first became widely available in the early 1980s, it spawned a revolution in teaching. What previously could only be done with ... -
Fundamentals of Business Process Management
(Springer, 2013)Business Process Management (BPM) is a special field for more than one reason. First of all, BPM is a crossroad of multiple, quite different viewpoints. Business managers are attracted to BPM because of its demonstrated ... -
Fundamentals of Business Process Management
(Springer, 2018)Almost 5 years ago, we decided to join forces and deliver a textbook on Business Process Management (BPM). Since then, BPM has grown more important than ever. Businesses around the world are carrying out BPM initiatives ... -
Game Theory
(Springer, 2015)This book is a compilation of much of the material I used for various game theory courses over the past decades. The first part, Thinking Strategically, is intended for undergraduate students in economics or business, ... -
Global Supply Chain and Operations Management
(Springer, 2019)In everyday life, all of us take supply chain and operations management (SCOM) decisions. If you move to a new flat, location planning is first necessary. Second, you need a plan of how to design the overall process. ... -
Handbook of Consumer Finance Research
(Springer, 2016)The fi rst edition of the book was published in 2008, during which American consumers were experiencing the great recession (2007–2009). After 6 years, the American economy is still recovering, and consumers are facing ... -
International Business Management
(Springer, 2019)We are living in a world where the only certainty is the uncertainty in the human affairs. A few decades ago, it was common among the academicians to discuss a future where large multinational corporations would be in ... -
International Trade Theory and Policy
(Springer, 2014)There is no lack of good international economics textbooks ranging from the elementary to the advanced, so that an additional drop in this ocean calls for an explanation. In the present writer’s opinion, there seems still ... -
Introduction to Electronic Commerce and Social Commerce
(Springer, 2017)The global economic crisis of 2009–2014 forced organizations to reduce expenses in an environment of reduced economic activities. One of the most popular cost-reduction activities is conducting more business online. ...
