Browsing School of Business by Issue Date
Now showing items 1-20 of 43
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Database Marketing
(Springer, 2008)The confluence of more powerful information technology,advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of ... -
Econometrics
(Springer, 2011)This book is intended for a first year graduate course in econometrics. I tried to strike a balance between a rigorous approach that proves theorems, and a completely empirical approach where no theorems are proved. Some ... -
Fundamentals of Business Process Management
(Springer, 2013)Business Process Management (BPM) is a special field for more than one reason. First of all, BPM is a crossroad of multiple, quite different viewpoints. Business managers are attracted to BPM because of its demonstrated ... -
Logistics
(Springer, 2013)Globalization and Logistics are closely connected, just as Globalization and Academic Lecturing are. This poses new challenges in studying Logistics and makes textbooks in English an important tool in college and university ... -
Corporate Social Responsibility
(Springer, 2013)We are now in an era where being socially responsible is what is expected of all organizations regardless of where such organizations are based and what they do. Being socially responsible must start from the very top ... -
International Trade Theory and Policy
(Springer, 2014)There is no lack of good international economics textbooks ranging from the elementary to the advanced, so that an additional drop in this ocean calls for an explanation. In the present writer’s opinion, there seems still ... -
Microeconomics
(Springer, 2014)It would not be easy to avoid all discussion of economics in twenty-first century America. You would have to keep your distance from television, radio and newspapers, not to mention casual conversations on the job, over ... -
Game Theory
(Springer, 2015)This book is a compilation of much of the material I used for various game theory courses over the past decades. The first part, Thinking Strategically, is intended for undergraduate students in economics or business, ... -
Supply Chain Management and Advanced Planning
(Springer, 2015)More than 15 years have passed since we started working on the first edition of this book. A lot has happened in the meantime. A dot-com bubble has grown and burst. Another wave of lean management has rolled over the ... -
Strategic International Management
(Springer, 2015)In this third edition, all chapters have been updated, new chapters integrated, all case studies revised and recent data were integrated. The concept, as it is described below, remained unchanged. Over the last few ... -
Electronic Commerce
(Springer, 2015)There has been a severe recession in the world economy in recent years, yet electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, Alibaba Group and Amazon.com ... -
Physical Asset Management
(Springer, 2015)Physical asset management is the management of fixed assets such as machinery, vehicles, equipment, plant, buildings, and infrastructure. This book presents a systematic approach to the management of these assets from ... -
Handbook of Consumer Finance Research
(Springer, 2016)The fi rst edition of the book was published in 2008, during which American consumers were experiencing the great recession (2007–2009). After 6 years, the American economy is still recovering, and consumers are facing ... -
Time Series Econometrics
(Springer, 2016)Over the past decades, time series analysis has experienced a proliferous increase of applications in economics, especially in macroeconomics and finance. Today these tools have become indispensable to any empirically ... -
Social Media Management
(Springer, 2016)This book is written as an international handbook and primarily targets students in economics and business administration. Also other students interested in the organization’s way of working or social media management ... -
Multinational Management
(Springer, 2016)In this book, we want to emphasize that hundreds of emerging Asian companies will reach out to the world and enter the globalmarket in the next decade. At thismoment, these new companies are rather unknown in the West. ... -
Sustainable Supply Chains
(Springer, 2017)Who is this book for? In this Preface we give a quick introduction to the objectives and intended audience of the book, the guiding principles we adopted in assembling it, and its structure. In the Introduction (Chap. 1 ... -
Economics as Applied Ethics
(Springer, 2017)This is a substantially revised version of the first edition. Some of the chapters have been largely rewritten, notably the chapters on ‘happiness’, the valuation of life and the problem of equality. In addition, Chapter ... -
Leadership Today
(Springer, 2017)The story that today’s workforce is looking for different skills and qualities in its leaders has become abundantly clear in the past decade, not only through a major shift in corporate leadership, but also through shifts ... -
System Dynamics
(Springer, 2017)This book System Dynamics: Modelling and Simulation is a totally new book with numerous examples and case studies for better understanding the complex systems and their changes through modelling and simulation to aid in ...
