Browsing School of Business by Title
Now showing items 1-20 of 43
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Analytical Corporate Finance
(Springer, 2018)The book offers an innovative view of the most important areas of study for a newcomer in finance. The book aims to be a guide through the most common and interesting topics of corporate finance, supported by a rich ... -
Applied Quantitative Finance
(Springer, 2017)The third edition of Applied Quantitative Finance moves the focus to risk management. As a consequence, we changed the basic structure from four to three chapters with many more contributions to market and credit risk. ... -
Business Ethics - A Philosophical and Behavioral Approach
(Springer, 2018)The question of whether or not there is a need for ethics in business is still a scientific discussion. However, in the context of the 2000 Enron crisis, the first doubts arose as to whether a business enterprise without ... -
Business Process Management Cases
(Springer, 2018)Business Process Management (BPM) is an important and timely topic. For many companies, BPM is the key for mastering digital transformation and for innovating their business models. The fast pace of change has also taken ... -
A Concise Guide to Market Research
(Springer, 2019)We’ve revised the third edition thoroughly. Some of the major changes compared to the second edition are: 44The third edition comes in a new design template, which allowed us to implement further pedagogical elements, ... -
Corporate Social Responsibility
(Springer, 2013)We are now in an era where being socially responsible is what is expected of all organizations regardless of where such organizations are based and what they do. Being socially responsible must start from the very top ... -
Customer Relationship Management
(Springer, 2018)Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from ... -
Database Marketing
(Springer, 2008)The confluence of more powerful information technology,advances in methodology, and management’s demand for an approach to marketing that is both effective and accountable, has fueled explosive growth in the application of ... -
Digital Business Models
(Springer, 2019)The Internet economy is essentially characterized by its considerable dynamic and speed of change. The rapid digitalization of numerous areas of life has resulted in a shift towards today’s Information Society. Therefore, ... -
Econometrics
(Springer, 2011)This book is intended for a first year graduate course in econometrics. I tried to strike a balance between a rigorous approach that proves theorems, and a completely empirical approach where no theorems are proved. Some ... -
Economics as Applied Ethics
(Springer, 2017)This is a substantially revised version of the first edition. Some of the chapters have been largely rewritten, notably the chapters on ‘happiness’, the valuation of life and the problem of equality. In addition, Chapter ... -
Electronic Commerce
(Springer, 2015)There has been a severe recession in the world economy in recent years, yet electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, Alibaba Group and Amazon.com ... -
Electronic Commerce 2018
(Springer, 2018)Electronic commerce, the topic of this book, has grown rapidly, with companies like Facebook, Google, Pinterest, LinkedIn, Uber, Alibaba Group, and Amazon.com setting new levels of performance every year. Electronic ... -
Energy Economics
(Springer, 2017)Access to energy resources, energy supply security, high and increasing prices of energy, lack of competition, slow market entry of renewables, insufficient investment in energy efficiency, and sluggish progress in ... -
Enterprise Risk Management Models
(Springer, 2017)Enterprise risk management has always been important. However, the events of the twenty-first century have made it even more critical. Nature has caused massive disruption, such as the tsunami that hit Fukushima in March ... -
Essentials of Business Analytics
(Springer, 2019)Business analytics is the science of posing and answering data questions related to business. Business analytics has rapidly expanded in the last few years to include tools drawn from statistics, data management, data ... -
Excel Data Analysis
(Springer, 2019)Why Does the World Need—Excel Data Analysis, Modeling, and Simulation? When spreadsheets first became widely available in the early 1980s, it spawned a revolution in teaching. What previously could only be done with ... -
Fundamentals of Business Process Management
(Springer, 2013)Business Process Management (BPM) is a special field for more than one reason. First of all, BPM is a crossroad of multiple, quite different viewpoints. Business managers are attracted to BPM because of its demonstrated ... -
Fundamentals of Business Process Management
(Springer, 2018)Almost 5 years ago, we decided to join forces and deliver a textbook on Business Process Management (BPM). Since then, BPM has grown more important than ever. Businesses around the world are carrying out BPM initiatives ... -
Game Theory
(Springer, 2015)This book is a compilation of much of the material I used for various game theory courses over the past decades. The first part, Thinking Strategically, is intended for undergraduate students in economics or business, ...
