Browsing School of Business by Author "Sarstedt, Marko"
Now showing items 1-2 of 2
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A Concise Guide to Market Research
(Springer, 2019)We’ve revised the third edition thoroughly. Some of the major changes compared to the second edition are: 44The third edition comes in a new design template, which allowed us to implement further pedagogical elements, ... -
Market Research
(Springer, 2018)In the digital economy, data have become a valuable commodity, much in the way that oil is in the rest of the economy (Wedel and Kannan 2016). Data enable market researchers to obtain valuable and novel insights. There ...
