Browsing School of Business by Author "Schramm-Klein, Hanna"
Now showing items 1-2 of 2
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Strategic International Management
(Springer, 2015)In this third edition, all chapters have been updated, new chapters integrated, all case studies revised and recent data were integrated. The concept, as it is described below, remained unchanged. Over the last few ... -
Strategic Retail Management
(Springer, 2017)The economic importance of retailing is constantly increasing, as can be seen from the development of many countries across Europe, America and Asia. In highly developed countries, retailers are taking an increased ...
